Can you touch the moon? The answer is No. But if we take a mirror and get the reflection of the moon on the glass mirror, we can then surely touch the moon.
Everything in life is not straight and simple. We often do the same thing again and again which yields the same result. And then we get disappointed and ask ourselves, why are we not getting a better result in-spite of our efforts?
The answer is, we are not thinking out of box. There is no point working hard unless we use our intelligence. Creative thinking helps us to make a difference in our performance. People who are creative go miles ahead than people who only slog and become disillusioned about the outcomes in their lives.